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Why, when, and how to build in friction

Plus examples of marketplaces that use friction positively

How AI is changing the UX design process

Plus, the best AI design tools to use right now

How to design high-converting category landing pages

Plus, why they are one of the most underused growth levers in marketplace design

How should I prioritise features for my marketplace MVP?

Plus, why you should start with your riskiest assumptions

Should my marketplace have a blog?

Plus, what separates a generic content dump from a strategic growth tool

Should I build a closed marketplace or an open one?

Why you should be married to the problem, not the solution

Your job isn't to be right – it's to be successful.

How to design a reverse marketplace with great UX

Plus, inspiring designs and standout features from leading reverse marketplaces.

How to validate your marketplace idea

Plus, how to structure conversations that reveal genuine customer needs rather than collecting false positives

Designing search results pages that convert

Plus, why horizontal filters outperform vertical sidebar filters by 54% for certain browsing tasks!

Can you scale a marketplace using Sharetribe?

Plus, essential reading for any marketplace founders looking to scale their business

Why trust matters and how to earn it

Plus, real-world examples and practical tips to help you get started